Overall our audiences very much liked our choice to keep the performance footage monochrome with splashes of red colour isolated within the monochrome scheme which was found reminiscent of blood in splatters. A common criticism is that the lip syncing, the singing and the music were a little out of time but overall the video was good.
The content of the video showed a 'deep meaning' and was not 'showy' but 'down to earth' and so did resemble a real folk rock video. Switching from the video clips to the singers was done well, although the pace of the video didn't always build up with the pace of the music but overall the editing and cutting back and forth was done well.
The Digipak and poster were done well, the artists portrayed well in the video, 'humble, down to earth, more to do with their music, not a flashy video, really made you listen to their music, important'. The Digipak and video went well it wasn't like two different kinds of images being used. There are close ups of the artists in the video and their posture in the video makes them instantly recognisable from the poster and the CD if you were looking for them in a shop. The video showed the sentimental side of war well, showed a lot of fighting but the music managed to portray our point of view well that it was a sad loss the death of so many, and it was used well with stock footage of women crying.
The way we shot our own footage was consistent in the style of the stock footage and didn't jump out as out of place. The narrative scenes though simple were understood by the audience, showing a pensive man symbolising his reflecting on all the things that had happened. Respondent found it refreshing to have a meaningful video that made you think as opposed to one that made you want to get up dancing and she'd want to listen to it again. The ship and the thorns and the name went well together, clever, and all linked from one production to the next, the poster colours were consistent and stylistic, creative and simple, imaginative, very arty.
What was appealing to them and they thought would appeal to others is the colour scheme, the 'deep' meaningful theme which was refreshing as opposed to something such as dance music, and the close up shots of the guitar emphasising the focus on the music. Overall respondents also liked the consistency of the pattern with the sea of thorns going across the panels, the way the band were sitting on them but that the artists didn’t seem like they were posing but very natural, the Digipak layout was very clear. The poster, looking head on straight at the camera was nice, no nonsense, and that the clothes were casual so you could take them seriously and something else like spiky dyed hair would have been out of place, serious expressions and black and yellow stood out in the design, and the ship’s consistency across designs were nice, and you’d instantly link the poster and Digipak together in a shop.
To conclude I learned from my audience feedback that all in all, the editing was good despite the apparent quality of camera (which was because Youtube wouldn't allow us to upload a full quality .dv file but only an inferior quality web streaming file; this will be remedied by viewing the music video on the DVD disc), the theme of war and the sacrifices made through it was conveyed successfully through our music video, the poster and Digipak were clear, consistent in design and style and appealed to our target audience.
However if we were to make this video again, it would be advised for our band members to be directed to be more enthusiastic and not as relaxed as they were as they seemed a little 'slouchy' and unfortunately the singing was not always in time with the music. Next time though our setting was filled with nature, a setting with more obvious nature and not such plain surroundings could be used - a farm was suggested, a more practical idea may be a beach, or by the river. Furthermore next time despite using a natural setting we should not be dependent on natural lighting, which could have been better as said by a respondent, so next time we should bring portable lights with us while filming if possible.
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